GABRIEL GUEVARA
Stylist x Visual merchandiser x Art
Welcome to my portfolio. I would like to take you on a journey of my professional, educational and personal experience over time. This site is created to add another dimension to the presentation of my capabilities and skills in the workplace. All work on this site has been carried out by me personally at time of employment. ©2020 Gabriel Guevara. All Rights Reserved
MY BACKGROUND
How I got here
Established in 1989. I've built my career in visual merchandising throughout the years working for a number of diverse brands that have helped me develop my skillset in numerous ways. They have ranged from luxury brands through to retail giants and each has helped me become the skilled visual merchandiser I am today.
From a very young age I've had a naturally creative flair. This has been enhanced and sharpened through my studies of fashion and fine arts and my interest in up and coming trends within the industry.
Throughout the years I have developed a strong commercial awareness and a keen eye for trends within the market. This has been supplemented by a strong understanding of what impacts the success of my efforts (KPIs, market events, up and coming seasons etc).
Success in a visual merchandising role requires an understanding of: The customer, the brand, the strategy/vision and the flexibility to adapt to the results (successes and failures) that you see.
COS PORTFOLIO
Please click on each image to explore the layouts I have created
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URBAN OUTFITTERS PORTFOLIO
Window Display - A sporty look for the younger client
Entrance view of the sporty and colourful collection
Winter is here - An entrance overview of the entire women's collection
Tied Dye and american football logos take over women's department
iets frans does monochrome- a colour palette for the young customer
Denim takes over - the essentials department showcasing the new denim collection
Outfit building on wall, a winter collection for the young customer
A display open window (shop-able) showing plants and sustainable products from the home department
A selection of home products displayed on floor fixtures
A selection of gaming & home for the festive season
Branded & printed t-shirts in menswear's go-to area
a newly build 4D structure showcasing printed tees for the woman's essential department
ARTWORK
A collection of my artwork over the years
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HOW TO CONTACT ME
visit my LinkedIn profile here and drop me a direct message or alternatively please fill in the form at the bottom of the page or in the chat
GET IN TOUCH
Please drop me a note on the right hand side and I will endeavour to get back to you within 24 hours!